The unity cycle ride for Jerome

Living with ‘Your new normal’

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When your child is born, as a parent you have hopes and dreams for their future, but of all the experiences you expect during their lifetime, burying your child is never one of the things you ever expect you will have to do especially through suicide.

What is even more painful is when your child decides to take their own life. They leave behind a world of regret, sadness, anguish, unanswered questions and in some cases guilt. It’s been said that time heals all wounds. Maybe this is a wound that can never been healed. Managed, lived with and adjusted to but never healed.

Suicide is the biggest killer of young people – male and female – under 35. In a recent Samaritans report, (Samaritans Statistics report 2018), men are three times as likely to die by suicide than women. It is a tragedy that devastates families, friends, and communities.

A tall, handsome, bright and talented young man, with his life before him, Jerome Williams committed suicide on the 1st August 2019. He was 24. He was in the prime of his life with everything to live for.

He left behind a dad who will struggle with picking up the fragments of hearing the devastating news for the rest of his life. A young sister, Mehalah, 15 years old, many extended family members and close friends who have fond memories of him. His absence has left a searing hole which will impact their lives for many years to come.

As a consequence of Jerome’s passing, his family and friends have decided to launch a fundraising event in honor of Jerome, to raise awareness of the impact of suicide and of which the proceeds will go towards YoungMinds, who are engaged in the prevention and support of anyone associated with suicide.

The first step of this remembrance will be a bicycle ride to Amsterdam on October 2nd 2020. The goal is to raise £10,000. We are appealing to everyone including family, friends, that are impacted or associated with suicide to sponsor this ride either through riding the event or sponsoring someone who is. If you want further information, please contact Glenn or Sarah Mountney or Chapeau Events who are managing this on behalf of the Williams family.

There are many things during our lifetime that can cause pain but one of the most painful must be seeing someone live with pain losing your child or seeing a young person take their own life.

They leave behind a world of regret, sadness, anguish, unanswered questions and maybe in some cases guilt. If the money raised helps at least one young person to TALK and BE HEARD, Jerome’s memory will live on.

Chelmsford to Amsterdam
October 2nd 2020

Cycle approx. 140 miles over 2 days from Chelmsford to Amsterdam, finishing with a day free to explore this vibrant city! Join us on this awesome challenge as we cycle together to raise vital funds and awareness.

Prize for biggest fundraiser

Date of Event
2nd October 2020

3 Days (2 cycling)

Difficulty Rating
Relatively Easy / Moderate

Registration Fee
£100*non refundable

Min. Sponsorship

*The total cost per person of the event is £750 and 25% of this total will automatically go to the YoungMinds, but we want your help to make a lot more for YoungMinds, so our target is for everyone to raise a minimum of £1,000+ each, with your help we can really make a difference.
PLEASE NOTE the remaining balance of £450.00 needs to be funded, or paid upfront in full, before March 16th. This amount is the minimum you need to raise on your Go Fund Me page before March 16th to guarantee your place on the ride. 100% of all further donations will go to Young Minds.


Day 1 – Friday 2nd October – Chelmsford to Harwich

Approximate cycling distance 120km (75miles)
Your challenge begins after registration and bike checks from our experienced mechanics, as you head out eastwards towards Harwich cycling through lovely villages including Wethersfield and around Colchester and on to our final destination. We have evening dinner in Harwich before catching our overnight ferry to the Netherlands and the Hook of Holland. Cyclists will spend the night on the ferry.

Day 2 – Saturday 3rd October – Hook of Holland to Amsterdam

Approximate cycling distance 104km (65 miles)
After an early morning hearty breakfast on the ferry, we head off towards the Dutch capital on the flat cycle paths of Holland, hugging the coast and passing beaches and coves along the way. Cycling through The Hague and some typical Dutch towns, Scheveningen and Noordwijk-Binnen we welcome a delicious Chapeau lunch near Langevelderslag . Once fuelled, our journey continues towards Hillegom as we head towards our holding point on the outskirts of Amsterdam. Cyclists will be escorted into the centre passing famous sites such as the Olympisch Stadion and the Van Gogh Museum.

Day 3 – Sunday 4th October – Day in Amsterdam

After a night’s celebration of your fantastic achievement and a much needed leisurely breakfast as you wake in this vibrant city, the event comes to an end. Your bikes will be safely transported back to the UK leaving you hassle free enjoy the amazing delights that Amsterdam has to offer. Direct flights to London are available too, ensuring a much smoother journey back home after two days in the saddle!

Chapeau Events reserves the right to change the route or itinerary for safety reasons should local conditions dictate.

What’s Included?
  • All accommodation based on twin share for 2 nights (single accommodation is available at a supplement of £140 in total). First nights accommodation is on the overnight ferry
  • Full bike transport from route finish in Amsterdam back to the UK
  • Complete transport of luggage between hotels during the ride
  • Full trip support including mechanics, first aid, drivers and full route support
  • GPS navigation routes files with Chapeau Outriders
  • Detailed itinerary and Points of Interest cards, issued during the event
  • Water stops
  • Celebration meal in Amsterdam at the end of your ride
What’s Excluded?
  • Personal transport to route start in Chelmsford and from route finish in Amsterdam, although direct flights are available to London from Amsterdam
  • A bicycle
  • Personal travel insurance
  • Drinks, personal items or entry to any optional tourist sites you may wish to visit
  • We strongly recommend you carry a credit card in case of personal emergency
What can I expect from your accommodation?

Accommodation is on the overnight ferry on day one and in a 3-4* hotel on day two, picked for their proximity to our route. All the accommodation we choose are excellent with en-suite facilities, offering exceptional value for money; standards however may vary between the accommodation types. The price of this trip is based on two people sharing a room. If you are travelling on your own don’t worry, we will pair you up with somebody in a similar position. You can also opt for a single room, but this will incur a supplementary charge of £140 for the event.

What food is included and does it cater for all diets?
We will stopping for lunch on both days at pubs/restaurants along the route to cater for all diets. There will also be 2 ‘water stops’ on the ride, which include water and high energy drinks and snacks.
What’s unique about Chapeau…why should I choose you?

Our events are tailored to you…our team have physically driven and assessed every mile of the route to ensure the safest and best possible route for your challenge, so rest assured you are in the safest hands. All our routes are specifically tailored with you in mind.

How fit do I need to be?

Chapeau events attract people of all levels of experience and fitness, all ages and backgrounds. We expect all participants to train hard in advance to achieve this challenge, but we respect everyone’s limits. You will be in the saddle for upward of 65 miles a day for 2 consecutive days, so you should ensure, as a minimum that you are comfortable riding a 50 mile day and have achieved this regularly before you leave for the trip. Whilst the profile for this event is mainly flat on ride day two, ride day one will be undulating terrain, so you should include some easy hilly rides in your training. Chapeau has rated this event 2/8 difficulty – Relatively Easy – slightly longer descents/ascents with occasional steeper spurts. We design our challenges so that everyone can go at their own pace; this is not a race. For further information regarding how we rate our challenges click here

Who will be there to support me during the event?

Your trip will be led by experienced Chapeau Events crew. Our crew are selected for their experience in cycling events around the world, their friendliness and approachability, sense of humour and ability to safely and effectively deal with any situation that arises. Our crew leaders are also trained in expedition first-aid. You are in very safe hands with the Chapeau Events crew.

The number of crew and support vehicles looking after you will depend on the final size of your group, but the team will be looking after every aspect of your trip whether that’s transporting your luggage, ensuring your route is well-marked, sorting out any mechanical problems or giving you a lift in our back vehicle – our “Love bus”. At Chapeau Events we pride ourselves on our high crew: cyclist ratio and believe it leads to greater trip enjoyment as well as excellent trip safety.

Will I be safe?

Your safety, and that of the rest of the group, is our highest priority. Our trips are designed and planned with safety in mind. Your crew will be equipped with emergency mobile phones, first-aid kits and other safety apparatus where necessary. They always have access to our 24-hour emergency back-up in the UK. Our leaders are responsible for safety on the trip, and will make any changes to the itinerary they deem necessary should local conditions dictate. Pre-trip administration – such as compulsory medical questionnaires and travel insurance – is all done with your safety in mind.

What happens to my luggage each day?

Our support vehicles are with the group all of the time. All luggage and spares will be carried in them as we travel to each destination. On reaching our hotels, at the end of each day, you will hand over your bike for safe overnight keeping and collect your luggage. Each morning, you will hand over your luggage and collect your bike. Obviously space is limited so it is essential that your kit is packed in a soft bag, cabin case, rucksack or expedition kitbag of no more than 15kgs.

What insurance will I require?

It is a requirement of entry that you have adequate insurance to cover your participation on the event. We will require a copy of valid insurance before travel.

Is travel, to start of route in Chelmsford and from end in Amsterdam, included?

No…you are responsible for your own travel arrangements to the start of the event in Chelmsford and return travel from Amsterdam back to UK. Chapeau will, however ensure your bike is safely transported to and from the event if required.

Chapeau events will of course provide advice on best travel options and further accommodation requirements should you require. Good value flights are also available from Amsterdam to London and many UK airports.

Will I receive further information?

Yes…a full detailed information pack will be issued following registration and before you set off for your event. In addition, pre-event support is always available, simply email us at with your questions.


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The total cost per person of the event is £750 and 25% of this total will automatically go to the YoungMinds, but we want your help to make a lot more for YoungMinds, so our target is for everyone to raise a minimum of £1,000+ each, with your help we can really make a difference.


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